Top 5 Art Games on iOS in the US: Q2 2025 Performance

In the second quarter of 2025, the top five art games on the iOS platform in the United States demonstrated intriguing trends in downloads, revenue, and active user engagement. Here's a closer look at how each of these apps performed.

Color Pop AI - Coloring Book from MWM saw its weekly revenue fluctuate around $180K to $198K, peaking at $197.8K in early June. Downloads varied between 49K and 71K, with a notable increase in mid-April. Active users showed a dynamic range, starting at 206K and experiencing a peak of 261K in mid-May before settling at 199K by the end of June.

Color by Number：Coloring Games by Wildlife Studios experienced a steady climb in revenue, reaching approximately $131K in mid-June. Downloads peaked at 148K in early May, while active users consistently grew from 253K to an impressive 556K by the end of the quarter.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited maintained a stable revenue trend, fluctuating between $62K and $77K. Downloads showed a consistent pattern, ending the quarter at 26K. Active users remained steady, hovering around 262K to 265K.

Adult Coloring Book - Pigment by Pixite Inc. experienced a slight decline in weekly revenue, maintaining figures around $56K to $63K. Downloads decreased marginally, with numbers ranging from 21K to 27K. Active users showed minor fluctuations, maintaining around 56K to 62K.

Disney Coloring World by StoryToys Limited saw a gradual decline in revenue, with figures between $48K and $57K. Downloads varied, peaking at nearly 20K in late June, while active users ranged from 29K to 38K.

These insights, derived from Sensor Tower data, offer a snapshot of the art games' market dynamics, highlighting the varying levels of user engagement and monetization strategies. For more in-depth analysis, Sensor Tower provides comprehensive data insights.